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Motto, Vision, Mission, Philosophy & Objectives


Celebrating Creativity Towards Tomorrow
‘We are a class of our own”


To establish UiTM as a premier university of outstanding scholarship and academic excellence capable of providing leadership to Bumiputeras’s dynamic involvement in all professional fields of world-class standards in order to produce globally competitive graduates of sound ethical standing.


To enhance the knowledge and expertise of Bumiputeras in all fields of study through professional programmes, research work and community service based on moral values and professional ethics.


Every individual has the ability to attain excellence through the transfer of knowledge and assimilation of moral values so as to become professional graduates capable of developing knowledge, self, society and nation.


  • To provide a holistic and professional creative education based on entrepreneurship in Islamic environment in order to produce competitive creative graduates.
  • To widen/expand creative areas, media and technology which contribute to the development of culture, human capital and community.
  • To lead the creative hub of the Malay world through global networks.